What does Cognac represent for you?
A whole world in itself.
An infinite variety of flavours both within the same cru but also between all different kinds.
It’s therefore impossible to get tired of it, and there is a cognac to suit every taste.
As President of the Cognac Society, what have you put into place in order to spread knowledge about Cognac, as well as its history, soil and its region?
Within the Society, we created a group called ‘The Ten’ comprising of the 10 most high-end Cognac producers, who are able to sell their products and promote them both in France and internationally. We can further add to this group, who already spans all different kinds of Cognac, should the initial group accept such addition.
We also arrange for planned ‘Cognac discovery tours’ in Charente – for example, we welcomed the Switzerland ambassador in 2013, and the Advisor to the Minister of the German Ambassy in 2014. We also actively work on promoting our crus internationally. The Ten went to Berlin 1st and 2nd of June 2015 where they introduced their products to the Embassy, for both professionals and the general public.
We are actively supporting the renovation of the Château de Bouteville, which is located in the heart of our vineyard, and where we plan to set up gatherings on a European scale.
What would you say is the best time of the day and best place to enjoy Cognac?
In the evening as a drink before dinner.
It should either be a young Cognac – a good VSOP on the rocks with a bunch of friends around, – or a more aged and refined cognac, to enjoy with friends – or connoisseurs or sometimes, simply someone you’d like to introduce to Cognac – at either yours, or your friends’ places.
Can you remember the first time you ever tasted Cognac? And when have you had some last?
The first time I’ve had it? It would be when my father introduced me to a family-grown Cognac, only I was about 6 years old: just a drop on a sugar cube.
The last time? That would be last night.